FOR CEOS, FOUNDERS & SENIOR EXECUTIVES WHO WANT PROFIT & POSITIVE IMPACT
Discover the Research-Backed Way To Turn Peace, Purpose & Positive Impact Into Measurable Enterprise Value With the Business Peace Index©
A research-backed framework that measures your company’s positive societal impact and turns it into a strategic advantage that boosts loyalty, trust, performance, and enterprise value.
✔ Turn Purpose Into Profit With a Measurable, Research-Backed Framework
✔ Identify the Hidden Peace-Profit Mechanisms Already Inside Your Business
✔ Get a Clear, Data-Driven Roadmap for Purpose-Aligned Growth
What if purpose & profit were never opposites
Most leaders have been taught that purpose is noble...
and profit is necessary...
but the two rarely align.
Yet two decades of research from Adam Smith to modern behavioral economics point to a different truth:
A business exists to fulfill a purpose.
Profit is the feedback that the purpose is being fulfilled efficiently
When you see purpose and profit not as competing forces, but as two sides of the same strategic coin, everything changes:
Purpose doesn’t cost you. Purpose collects.
If and only if you measure it correctly
That is what the Business Peace Index™ makes possible for the first time
and profit is necessary...
but the two rarely align.
Yet two decades of research from Adam Smith to modern behavioral economics point to a different truth:
A business exists to fulfill a purpose.
Profit is the feedback that the purpose is being fulfilled efficiently
When you see purpose and profit not as competing forces, but as two sides of the same strategic coin, everything changes:
- Decision-making becomes clearer
- Strategy becomes sharper
- Teams become aligned
- Markets respond with trust
- Impact multiplies
- Enterprise value increases
Purpose doesn’t cost you. Purpose collects.
If and only if you measure it correctly
That is what the Business Peace Index™ makes possible for the first time
Introducing
The Business peace Index™
For decades, companies tried to connect impact with profit through CSR, ESG, or purpose statements.
The problem?
None of these models actually measure how your core business activities create peace value, the societal conditions that make enterprises thrive.
In my research, these conditions all point to one thing:
Peace is the ultimate form of societal value
Not the absence of conflict, but the presence of the social foundations that directly strengthen:
Every one of these profit drivers depends on peace conditions: trust, cooperation, fairness, well-being, opportunity creation and ethical leadership
Yet no framework has ever quantified this link for businesses.
Until now.
Through my doctoral research at Aalto University and collaboration with Stanford University, I developed the first scientifically grounded framework that measures exactly how a company creates peace value → performance → profit → enterprise value.
And that is The Business Peace Index™
(8 Components that predict peace → profit → enterprise value)
This is the foundation of the Peace-to-Profit Transformation, your customized blueprint for amplifying both impact and enterprise value through measurable peace creation
The problem?
None of these models actually measure how your core business activities create peace value, the societal conditions that make enterprises thrive.
In my research, these conditions all point to one thing:
Peace is the ultimate form of societal value
Not the absence of conflict, but the presence of the social foundations that directly strengthen:
- Customer loyalty
- Pricing power
- Talent retention
- Innovation speed
- Governance stability
- Investor confidence
Every one of these profit drivers depends on peace conditions: trust, cooperation, fairness, well-being, opportunity creation and ethical leadership
Yet no framework has ever quantified this link for businesses.
Until now.
Through my doctoral research at Aalto University and collaboration with Stanford University, I developed the first scientifically grounded framework that measures exactly how a company creates peace value → performance → profit → enterprise value.
And that is The Business Peace Index™
(8 Components that predict peace → profit → enterprise value)
- Purpose Clarity
- Long-Term Orientation
- Product/Service Social Value
- Ethical Integrity
- Stakeholder Inclusiveness
- Social Development & Market Access
- New Paradigm Alignment
- Leadership & Culture
This is the foundation of the Peace-to-Profit Transformation, your customized blueprint for amplifying both impact and enterprise value through measurable peace creation
Backed By Research
Proven in the real world
Everything inside the Business Peace Index™ is:
✔ Based on doctoral-level research
✔ Developed at the Aalto University School of Business
✔ Built with academic input from Stanford University
✔ Pilot-tested in Finland, Germany, and the United States
✔ Validated across multiple industries
Nothing here requires a leap of faith.
The Business Peace Index™ is not theory.
It’s not philosophy.
It’s not idealism.
✔ Based on doctoral-level research
✔ Developed at the Aalto University School of Business
✔ Built with academic input from Stanford University
✔ Pilot-tested in Finland, Germany, and the United States
✔ Validated across multiple industries
Nothing here requires a leap of faith.
The Business Peace Index™ is not theory.
It’s not philosophy.
It’s not idealism.
It’s hard business logic expressed through measurable, repeatable indicators of both peace and profit.
The Real Problem
Purpose Efforts Don't Pay Off Because They Aren't Measured Successfully
Most CEOs want their companies to create positive impact. But the friction usually sounds like this:
Our purpose isn’t translating into numbers
Our CSR and ESG initiative feel disconnected from operations
Our culture feels misaligned, we're not pulling in the same direction
When times are tough, we have to cut costs
We invest in impact, but we don't see ROI
This isn’t because purpose is ineffective.
It’s because it’s invisible.
You can’t optimize what you can’t measure.
And you can’t scale what you haven’t mapped.
Until now, leaders had:
❌ No credible measure of societal peace impact
❌ No step-by-step path to align purpose with profit
❌ No way to connect moral value to enterprise value
❌ No operational framework for purpose-driven growth
The Business Peace Index™ changes that instantly.
It’s because it’s invisible.
You can’t optimize what you can’t measure.
And you can’t scale what you haven’t mapped.
Until now, leaders had:
❌ No credible measure of societal peace impact
❌ No step-by-step path to align purpose with profit
❌ No way to connect moral value to enterprise value
❌ No operational framework for purpose-driven growth
The Business Peace Index™ changes that instantly.
Here's What Happens
when peace becomes measurable
When you can measure peace impact precisely, you unlock strategic advantages your competitors never see coming:
Higher Customer Loyalty
People trust companies who lead with purpose and stay longer
Stronger Pricing
Ethical excellence and social alignment increase willingness to pay
Higher Employee Engagement & Retention
Teams feel proud, stay longer, and perform better
Lower Governance Risk
Doing the right thing avoids scandals and regulatory issues
Faster Innovation
Teams feel proud, stay longer, and perform better
Higher Enterprise Value
Every advantage above compounds and valuation follows
This isn't just theory.
This is business fundamentals reframed through research on the highest level.
Here's How It Works
Your Peace-to-Profit Transformation
Step 1
Peace-Profit Foundations
A brief executive primer on why peace is the core of societal value and how peace conditions shape loyalty, pricing power, talent, innovation, governance, and enterprise value.
Step 2
BPI Assessment
Your company is evaluated across all 8 components. You receive a score (0-100) plus detailed sub-scores
Step 3
Peace-Profit Map
We identify exactly how your impact creates profit inside your organization
Step 4
Custom Roadmap
You get a step-by-step plan showing quick wins, long-term opportunities & high-leverage impact drivers
Endorsements
See What Others Are Saying About Us
Yasser S.
Tilman's Peace.fi mentorship was very great for me and transformative. I am satisfied with your coaching and appreciate it.
Hery Henry
”Tilman supported coaching groups for my coaching organisation Empowermotion. His contribution was important to the success of a complex, large group setting.”
Why This Works
Peace Pays
This framework works because it treats purpose like a strategic asset, not just a marketing slogan.
When purpose becomes operational:
Purpose is not charity.
Purpose is not PR.
Purpose is not decoration.
Purpose is performance, once you quantify it.
When purpose becomes operational:
- Trust grows
- Culture strengthens
- Efficiencies increase
- Markets respond
- Leadership elevates
- Valuation improves
Purpose is not charity.
Purpose is not PR.
Purpose is not decoration.
Purpose is performance, once you quantify it.
Who This Is For...
This is for CEOs who:
✔ Believe business should be a force for good
✔ Want to align purpose and profit without guesswork
✔ Prefer data, clarity, and research over slogans
✔ Lead companies with 250-2000 employees
✔ Aim to strengthen culture, trust and enterprise value
✔ Want to leave a legacy
✔ Believe business should be a force for good
✔ Want to align purpose and profit without guesswork
✔ Prefer data, clarity, and research over slogans
✔ Lead companies with 250-2000 employees
✔ Aim to strengthen culture, trust and enterprise value
✔ Want to leave a legacy
Who This Is Not For...
This is not for leaders who:
✘ Don't care about societal impact
✘ Want shortcuts instead of sustainable strategy
✘ Seek only PR-driven purpose projects
✘ Refuse long-term thinking
✘ Care only for short-term profit maximization
✘ Don't care about societal impact
✘ Want shortcuts instead of sustainable strategy
✘ Seek only PR-driven purpose projects
✘ Refuse long-term thinking
✘ Care only for short-term profit maximization
Who Am I?
Hi, I'm Tilman Bauer
I’m a former peace researcher based in Helsinki, Finland with a PhD on “Business for Peace” specializing in how corporate decisions shape trust, resilience, and long-term enterprise value.
My work has shown that peace is not abstract. It’s measurable, actionable, and economically relevant.
And when operationalized correctly, it becomes a strategic lever for performance.
I developed the Business Peace Index to translate academic insight into a practical, CEO-ready framework that reveals where purpose strengthens efficiency, markets, culture, leadership, and valuation.
If you’re looking for a rigorous, evidence-based approach to purpose-driven profitability, you’re exactly who I built this for.
My work has shown that peace is not abstract. It’s measurable, actionable, and economically relevant.
And when operationalized correctly, it becomes a strategic lever for performance.
I developed the Business Peace Index to translate academic insight into a practical, CEO-ready framework that reveals where purpose strengthens efficiency, markets, culture, leadership, and valuation.
If you’re looking for a rigorous, evidence-based approach to purpose-driven profitability, you’re exactly who I built this for.