Love is 'rakkaus' in Finnish. It's a very strong word in our language, reserved in our culture usually to express only the strongest possible affections in life. No wonder I might have caused confusion when discussing the concept in the context of leading innovative organizations. Love, in its life-giving force, has been a fascination of mine since I was a child. Now I get to finally properly study its nature and powers in the field of organizational research.
Continuing the chain of thought from the above argument, is the same argumentation possible with another concept other than peace? I argue that the answer is no. Regardless of whether we consider purpose, service, happiness, social welfare (Pirson, 2017), integrity, thriving, flourishing, life, survival, humanism, any type of wealth, growth, stakeholder value, wellbeing, or any other positively deemed concept, we will eventually find that peace is a higher order that includes all lower orders of positive impact. The only possible exception – out of all non-religious concepts – that may offer an alternative to peace is the concept of love. The energy of love may offer unforeseen dimensions that, with my current understanding, cannot be fathomed. Moreover, claiming that love is the purpose of business may run amok with our hitherto accepted notion of reality.